Work Experience & Skills
Please get in touch if you have any questions, or want to talk about how my skills and experiences could help your brand.
I’m a senior creative leader with 10+ years developing global brands, directing campaigns and leading cross-functional teams across EMEA, NORAM, LATAM & APAC.
I have proven ability to balance bold creative vision with commercial effectiveness, managing both in-house teams as Head of Design and agency partnerships as Creative Director to deliver work that drives brand affinity and conversion.
I’m experienced in brand transformation, multimarket campaign activation, mission-driven marketing for technology brands, and building scalable creative systems that enable distributed teams to execute with consistency.
I act as a strategic advisor, skilled in stakeholder management, team development, and delivering measurable brand outcomes for some of the biggest names in technology and business.
Campaign Leadership & Creative Direction:
Global B2B & B2C campaign development and activation · Hands-on creative concept development and toolkits · Multi-market campaign adaptation · Brand marketing and performance creative · Full-funnel campaign strategy.
Team & Partnership Management:
In-house creative team leadership · Agency partner collaboration and direction · Cross-functional stakeholder management · Mentorship and professional development · Remote/distributed team coordination.
Creative & Strategic Capabilities:
Brand transformation and repositioning · Consumer insight integration · Data-informed creative decisions for digital product and eCommerce · Go-to-market planning · Cultural and market localisation · AI enabled workflows and efficiency
Mentoring, Project & Change Management
Training and mentoring in emerging AI tools · CMS and digital platform training · Design tool workshops and capability building · Brand guidelines and design system training programs · Sales enablement and self-service template creation · Team upskilling and best practice sharing
Design and Creative Production:
- Figma, Adobe Creative Suite, Canva
- AI-enabled creative workflows
- Design systems and brand toolkits
- Campaign asset production
- Video creation and editing
- Graphic design and visual storytelling
Technical & Development:
- Basic programming languages (HTML, CSS, PHP)
- WordPress and CMS platforms
- E-commerce platform management
Project & Team Management:
- Monday.com, Jira, Asana
- Google Workspace, Microsoft Office
- Miro, Zeplin, FigJam
- Presentation and storytelling
- Training, mentoring and stakeholder management
K2 Partnering Solutions, Global Design Manager, London, UK
Led complete brand transformation, repositioning company from recruiter to premium IT consultancy across 24 global offices, resulting in 40% growth in qualified enterprise consulting leads.
Directed global campaign creative across four continents, developing adaptable toolkits and brand guidelines that enabled 20+ regional teams to activate campaigns locally while maintaining consistency.
Managed external agency partnerships and internal stakeholder collaboration to deliver B2B & B2C campaigns supporting go-to-market objectives across four service lines. Developed integrated multi-channel campaigns spanning digital (web, ecommerce, social, email) and experiential (conferences, events), balancing brand-building with conversion goals.
Built and mentored in-house creative team, providing art direction and professional development. Pioneered AI tool integration, accelerating production by 60% while maintaining quality standards.
Applied data-driven approach to creative decisions, leveraging consumer insights and A/B testing campaign variations to achieve 35% improvement in conversion rates.
Acted as brand guardian and strategic advisor to business units and executive stakeholders, ensuring brand consistency across all touchpoints including sales enablement and training materials through comprehensive design systems, style guides, brand hub and self-service sales enablement tools.
Roots Creative, Creative Director, Exeter, UK
Balanced novel art direction with strict creative processes. Drove new business growth from day one and maintained the highest quality output while expanding skillset and securing 5-star Google reviews.
Advised on how to deliver results from both a technical and practical perspective. Heavily involved in the hiring process, bringing the FTE quickly to 14, with 150+ clients across EMEA.
Campaign work for Best.Energy generated 500% ROI and contributed to rapid expansion of its franchise.
Was instrumental in multiple brand and product launches for AB Agri, the agricultural division of £19.5bn global food group Associated British Foods. Led brand strategy workshops, managed e-commerce platform migrations, and developed packaging for eco-conscious brands across diverse sectors as a hands-on leader.
Right Surveyors, Head of Design & Development, Bideford, UK
Worked closely with the marketing director to plan, implement and optimise all corporate and franchise marketing across the UK, both digital and print.
Joint-responsible for the franchise network’s lead generation, with strong focus on consistent SEO, brand recognition and user experience improvements to ensure portfolio of websites remain in the top spot in SERPs
Outbound, Junior Designer, Reading, UK
Accurate and efficient graphic design for leading IT brands including Microsoft, HP, Fujitsu, AMD and Lexmark, across banner ads, email campaigns and product launches.
Quickly learned importance of attention to detail, strict brand application and best practice file handling in industry standard design software, as well as basic programming languages.
Drawbridge Southwest, Freelance Designer, UK & Canada
Provided design, development and marketing consulting services for private clients and agencies including Azure Communications, Delve Design, Heavenister, Salt Media and GWS Media.
BA(Hons) in Graphic Design from Falmouth University, Cornwall, UK (2008-2011)
National Diploma in Art and Design from Newcastle College, Tyne & Wear, UK (2007-2008)
A-Levels in Graphic Design, Animation & English Literature from Backwell School, Bristol, UK (2005-2007)
Continuing professional development and training courses including Fundamental Leadership Program; Responsible Use of AI, Midjourney GenAI Mastery, Advanced Photoshop Techniques, ISO 27001 Information Security, Google UX Design Professional Certificate (Ongoing)
Professional, employment and character references are available on request.
I regularly receive great feedback from senior stakeholders as well as my direct reports:
"Chris brings a rare blend of creative vision, strategic thinking, and hands-on execution that consistently elevates the quality of our brand experiences. He collaborates effortlessly across teams and has a brilliant ability to translate complex ideas into beautiful creative work."
"It was a pleasure working with you and your impact on K2’s brand and growth has been tremendous."
"You’ve honestly always been a pleasure to work with. Your briefs were clear and detailed, which I really appreciated, and the branding you shared was always beautiful and fun to design with. I’ve learned a lot from working you!"
"It was really great working with you. You were always easy to collaborate with and brought such good energy. You’ve been doing great work."
"Very good. Bang on. Helped to grow our business internationally."
I’m a volunteer in the Marine Strandings Network for Devon and Cornwall.
I attend stranded seals, dolphins, porpoises, whales, sharks and turtles to collect scientific data and help arrange collection or rescue as appropriate.
I enjoy researching and creatively testing AI tools for art, design and content creation.
To refresh my brain and body I spend a lot of my time by the ocean and reading anything I can find.