Rebranding an IT consultancy
I led K2 Partnering Solutions' in-house teams through a comprehensive rebrand. The transformation from recruiter to global IT consulting firm generated $38.7m in pipeline value.
Design leadership that
makes a splash.
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Creative marketing for enterprise.
I lead teams toward believable brands, compelling campaigns and effortlessly usable digital products through strategic thinking, workforce enablement, AI integration and strong stakeholder relationships.
Brand application at scale, across your organization.
Brand Design
Brand Strategy
Creative Direction
Art Direction
AI Workflows
Brand Enablement
Brand Rollout
Design Training
CRMs
LMSs
CMSs
ESPs
UI/UX
Campaign Creative
Internal Comms
Digital Products
eCommerce
Google Suite
Microsoft Office
Adobe Creative Cloud
Figma
Canva
Paid Ads
Organic Social
White Papers
Sales Enablement
End-to-end creative ownership.
Each comprehensive case study below walks through the entire project: from defining the problem and aligning stakeholders, to directing the team and delivering results.
"Chris brings a rare blend of creative vision, strategic thinking, and hands-on execution that consistently elevates the quality of our brand experiences."
Designing a media hub
The complex, fast-paced design and development of this EdTech web application required me to lead a large agile, cross-functional team spread across three business units and four continents.
"I just wanted to tell you you've been awesome every time we've worked together."
Launching into a new market
How I helped popular business software educator K2 University define its brand, adapt its marketing to new audiences and launch a new B2B service offering — increasing engagement rate by 78% across social campaigns.
"It was a pleasure working with you, and your impact on K2 University's brand and growth has been tremendous. Looking forward to when our paths cross again!"
Directing an agency to success
I co-founded and led Roots Creative as Creative Director, growing the team to 14 FTE, serving 200+ clients, and delivering brand and growth marketing across EMEA.
"Really helped as we grow our business internationally. What I really like about them is the great lengths they have gone to, to really understand our business and the IoT sector we are in."