Rebranding an IT consultancy
I led K2 Partnering Solutions' in-house teams through a comprehensive rebrand. The transformation from recruiter to global IT consulting firm generated $38.7m in pipeline value.
I lead teams toward believable brands, compelling campaigns and effortlessly usable digital products through strategic thinking, AI integration and strong stakeholder relationships.
Ready to dive in?The case studies below walk through the full projects; from defining the problem and aligning stakeholders, to designing, directing and delivering results.
I led K2 Partnering Solutions' in-house teams through a comprehensive rebrand. The transformation from recruiter to global IT consulting firm generated $38.7m in pipeline value.
"Chris brings a rare blend of creative vision, strategic thinking, and hands-on execution that consistently elevates the quality of our brand experiences."
The complex, fast-paced design and development of this educator's web application required me to lead a large agile, cross-functional team spread across three business units and four continents.
"I just wanted to tell you you've been awesome every time we've worked together."
How I helped popular business software educator K2 University define its brand, adapt its marketing to new audiences and launch a new B2B service offering — increasing engagement rate by 78% across social campaigns.
"It was a pleasure working with you, and your impact on K2 University's brand and growth has been tremendous. Looking forward to when our paths cross again!"
I co-founded and led Roots Creative as Creative Director, growing the team to 14 FTE, serving 200+ clients, and delivering brand and growth marketing across EMEA.
"Really helped as we grow our business internationally. What I really like about them is the great lengths they have gone to, to really understand our business and the IoT sector we are in."